Disclaimer: High Profits is a show about marijuana (a.k.a. weed, pot, grass, bud, wacky tabbacky) that, no matter what your stance on marijuana legalisation is, deserves your attention. That’s primarily because High Profits is unique in its approach to the issue, in that it doesn’t discuss it at all. The majority of the show takes place after pot is made legal for medicinal and recreational use in Colorado, and follows a couple (Brian Rogers and Caitlin McGuire) as they struggle in the ski town of Breckenridge to keep their new and successful retail marijuana shop on the town’s main street.
Through this new series, produced by CNN this year and available on Netflix, we are given deep insight into legal marijuana industry and it’s potential for both massive success and massive stress on business owners. Central to this documentary style show is Brian and Caitlin’s struggle for their shop, the Breckenridge Cannabis Club (now known as the Back Country Cannabis Club) to stay on the main street of this small ski town. Citizens of Breckenridge are divided on the issue and this pushes the town’s council towards tough decisions as the drama intensifies. The employees and owners initially see huge success but soon learn all of the hoops they must jump through to maintain it. It is via these struggles that BCC faces that we are granted an inside look into the different players of the pot business and how local and state governments deal with and regulate legalisation. We seen friends become enemies, enemies become business partners, and a debate revolving around the question of whether a pot shop damages the family friendly, tourist based business of small towns like Breckenridge, Colorado.
If you’re interested in any of the issues surrounding marijuana in the United States or just want something else to add to your queue other than old Disney films, then High Profits is definitely worth watching.