This morning Nintendo announced the end to their current Club Nintendo Program. Club Nintendo rewarded customers that registered their Nintendo Consoles and Games with coins that could then be traded for either Digital Games or physical goods (Shirts, Cases, CDs, etc). The post itself states that the current program will be ending in order for a newly designed program, yet to be revealed, and detail the steps they will be taking to finalize this program’s closing. The Post goes as follows:

Dear Club Nintendo Members,

Thank you for your continued loyalty to Nintendo.

We launched Club Nintendo 6 years ago in North America, and we’re grateful for all of the feedback that our members have provided on your experiences with our products.

In order to focus on planning for a new customer loyalty program for our fans, we’ve decided to wind-down the Club Nintendo program. We are deeply thankful to our members for being a part of Club Nintendo for all of these years.

We will share details about our new program at a later date. For now, please see the schedule below for information on the discontinuation timeframe for Club Nintendo.

All Coins will be deleted when Club Nintendo accounts are closed on July 1, 2015. As a result, to give our members the best opportunity to use their Coins, we will add dozens of downloadable games and a limited quantity of exclusive reward items to the rewards catalog in February. In addition, as a small token of appreciation for your loyalty, all Club Nintendo members will receive a free download code for Flipnote Studio 3D in February 2015.

   After this initial apology and appreciative note and gift, Nintendo went on to include dates with check points for the coming months:

Club Nintendo program discontinuation schedule

1/20/2015

Products released after this date are not eligible for registration with Club Nintendo

3/31/2015

Last day to earn Coins, register products with Club Nintendo, and sign up for new Club Nintendo membership

6/30/2015

Last day to redeem Coins or access your account on the Club Nintendo website. Club Nintendo program shuts down at 11:59pm PT on 6/30/2015.

Your Account and Coin Balance

The information in your Club Nintendo account will not be transferred to the new loyalty program. We are adding multiple items to our reward catalog, so please be sure to redeem your Coins before the deadline on June 30, 2015. Unused Coins will be deleted as of July 1, 2015.

2015 Elite Status

In order to reach Elite Status, you must earn 300 Coins (for Gold Status) or 600 Coins (for Platinum Status) between July 1, 2014 and March 31, 2015. Members who reach Elite Status will be able to choose a downloadable game from a wide selection of Nintendo 3DS and Wii U titles. Your free Elite Status gift will be available between April 1 and April 30, 2015.

   Being the Nintendo fan I am, I am both disappointed and excited to see what they have planned, and believe they know what they’re doing. Most importantly I can’t wait to see what the “Final” Platinum Elite Status rewards will be for those who reach it before the cut off date. Are you upset by these news? Do you think Club Nintendo needed some restructuring? Keep the conversation going in the comments!